Sunsetting the Roll App & Discord bot
Saying goodbye to the first social token standard on Ethereum 🙏
Key Points:
The Roll web app and Roll discord bot will be shutting down on April 15, 2025
Please withdraw all Roll tokens from the Roll web app and Roll discord bot before April 15, 2025.
Roll staking, Roll Memberships, Roll Minting and Roll Fun are still operational and supported on all chains. This post is about the sunsetting Roll custodial products (Roll app and Roll discord bot)
Remembering Roll
In 2018 we set out to introduce social tokens to the crypto space and we look back with excitement as we’ve succeeded in this mission. The category of social tokens (now SocialFi), has taken on a cross-chain life of its own and we're grateful Roll had an integral part in its early days.
We went on this mission with countless amazing teams, people and creators. Roll started before the category of social tokens even had a name, so we introduced the category as "social money" in 2019 to emphasize the utility aspect soon after Roll went live.
Roll x Uniswap x Collabland
Once Uniswap v1 was deployed, Roll was the first creator platform to integrate Uniswap in 2019 and enable Roll creators to set up bonding curves for their own tokens.
By 2020, 4 years before pump.fun, this innovation on the Ethereum L1 led to on-chain utility and co-creating token gating with the Collabland team and some adventurous Roll creators. From this point onward, the value of a tokenized community could be tied to utility as creators could now set the number of tokens needed to get into a discord or telegram group.
Around this time, the Roll app was also among the first crypto apps in the Apple app store.
Taking Social Tokens Mainstream
With massive Web3 communities on Roll like Hackatao creating $MORK, Whaleshark creating $WHALE and Friends with Benefits minting $FWB, we were the first to legitimize mainstream creators and artists using social tokens.
The birth of actor Terry Crews creating $POWER, artist Shephard Fairey creating $OBEY, rapper Ja Rule creating $ICONN and youtube creator The Professor launching $CROSS ushered in an era of celebrities, influencers, presidents and notable creators beginning to launch their own tokens in crypto.
We're grateful to help bring this category of tokenized communities mainstream. There's so much more to do and so much farther to go but we have faith in all the teams we've connected with over the years and everyone else building in the SocialFi, social token and AI agent space.
Next Steps
Since Roll services will be shutting down, it's imperative that you withdraw tokens you have in the Roll app and Roll discord bot by April 15th, 2025.
After this date, we will begin the sunsetting of the Roll app and Roll discord bot. This means you will not be able to use Roll app products or remove tokens from Roll products like the app and discord bot after April 15, 2025.
Please log into the Roll app and Roll discord bot and withdraw any tokens you wish to keep before this date. Once you have Roll tokens in your non-custodial wallet, you're all set and there's nothing else needed on your end.
You will still be able to use the Roll Fun launchpad on the Form blockchain. You can check that out below
Gratitude 🙏
Thank you so much to all the communities that have launched on Roll, from our very first creator, TikTok sensation QuietCreativeASMR who launched Tingles, to Connie Digital our first big NFT creator who minted $HUE, to Alex Masmej who helped propel personal tokens with $ALEX, twitch streamer EnforcerJ who launched $FORCER, and the many NFT, DeFi and DAO communities that we've been lucky enough to work with over the years.
The spirit of Roll will live on through the creators and community members that mint and trade tokens on Ethereum, L2s and beyond. We're so excited about where this space is heading and grateful to contribute to this current moment in SocialFi and social tokens!
🙏🙏🙏